Thank you everyone for attending our medical marketing 101 Webinar! We hope the session was informative and covered information about medical online marketing that you will find useful. The inspiration for the presentation comes from years of talking about online marketing with clients. More often than not when we ask the question, “Let’s start with SEO versus paid search”, and the we ask the question, “Are you 100% clear on the difference between the two?”. Almost always the answer is the same…”can you explain it again, please?” There is just not enough basic information out there, so we hope our “101” approach is useful for you.
Here is a copy of the presentation.
If you are looking for more information about online marketing, check or Search Engine Land. In fact just today there was an excellent article about how PPC supports SEO marketing inititives. I found two pieces of information fascinating:
Paid search ads give an 89% lift in site visits – above and beyond traffic expected just from organic.
When brand’s organic terms are ranked #1 they get 50% more clicks, when there’s an accompanying paid search ads.
It is a great time to be a Web marketer! You will learn something everyday. We hope you learned a bit more about medical marketing in today’s session, again thanks for attending.